With up to 65% more shine than when compared to untreated hair and 110 shades of luminous power, you can create vibrant, glossy, long lasting colour even on greys. There are six shade families each with its own charm and will express a different aspect of your personality perfectly. Permanent colour with up to 100% grey coverage to give natural looking shiny results. Known for truly PERFECT intense and vibrant colour results due to highest quality ingredients and a unique palette of rich blonde, natural brown, red and special mix shades to fully unleash hairdresser's creativity. Contains up to 25% conditioning agents and lipids for PERFECT care. Up to 66% more shine when compared to untreated hair.