Keratin Shampoo Beauty Formulas helps prevent breakage caused by brushing and styling, perfect for damaged hair. Expertly formulated to give your hair the care it needs to look and feel its best every day. It provides a creamy foam with a delicate and persistent fragrance that makes your hair healthy and clean. Its strengthening formula helps to revitalize the hair from within and ensures that the hair remains perfectly clean, enriched and protected. Ideal for all types of hair.