Dark & Lovely Fade Resist is a permanent hair colour with superior grey coverage & shine, formulated with argan oil and vitamin E.

Dark & Lovely Fade Resist is the hair colour you can count on for radiant, long-lasting results. Updated with NEW Moisture Mask,

Fade Resist now works even better at hydrating hair. Formulated with Shea Butter, Sunflower Oil & Vitamin E, naturally derived Moisture Mask increases moisture by 40% after dying, helping to nourish, detangle and smooth hair as it locks in colour for up to 8 weeks.

-Rich, expertly made permanent hair colour for textured hair.

-Pops on dark hair for up to 8 weeks and adds brilliant shine.

-Perfect for 4C hair and works on all curls, coils and hair textures.

-Oxidative hair colour that provides up to 2.5 levels of lift.

-After Color Care with new 97% naturally derived Moisture Mask, blended with Shea Butter, Sunflower Oil & Vitamin E.

-Moisture Mask increases moisture by 40% after dying.

-No-drip jelly formula for easy application.

-Number 1 hair colour for Afro Carribbean women with the largest shade palette for a range of skin tones.

-99% biodegradable, paraben-free and silicone-free vegan hair colour.

-Up to 100% grey coverage.

*For more details about ingredients and directions for use, please refer to the packaging.