Each tube of L'Oreal Professionnel Majirel High Lift contains a boosted concentration of neutralizing agents leading to brilliant blonde results. The signature Majirel technology with Ionene G and Incell Complex provides brilliant shine and condition to your hair. Advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber Ionene G helps restore, protect and condition, while Incell Complex helps to strengthen and reinforce hair from the inside out.