L'Oréal Professionnel Serié Expert Chroma Crème Blue Dyes Shampoo is a Blue shampoo for light to medium brown hair.

Help neutralise unwanted warm reflects, for superior colour correction and care.

Blue Chroma Crème helps neutralize unwanted orange reflects.

Chroma Crème is the outcome of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs.

Together, they have developed an exclusive technology with professionally tailored dyes to neutralise unwanted warm reflects, now in the most caring formula.

Freshly coloured hair contains a mix of primary colour dyes.

After a few washes, some of the dyes fade. Warm reflections such as yellow, orange or red reappear.

As blue neutralises orange reflects, choose Blue Chroma Crème for light to medium brown hair.

It provides utmost care that targets the most damaged and porous areas of the hair.

*For more details about ingredients and directions for use, please refer to the packaging.