L'Oréal Professionnel Serié Expert Chroma Crème Purple Dyes Shampoo is an Anti-brassiness purple shampoo for highlighted and natural blonde hair.

Instantly neutralise unwanted yellow reflects, for a superior colour correction and care.

Chroma Crème helps neutralise all unwanted yellow reflects. The rich creamy and foaming texture ensures a unique experience.

Chroma Crème is the outcome of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs.

Together, they have developed an exclusive technology with professionally tailored dyes to neutralise unwanted yellow reflects, now in the most caring formula.

For blondes to platinum blondes.

This at-home toning shampoo neutralises unwanted yellow tones.

*For more details about ingredients and directions for use, please refer to the packaging.